Jameela Jamil for Littlewoods

Pictured left to right: Jameela Jamil Frill Sleeve Playsuit, €54 and Jameela Jamil Printed Shirt with Shoulder Pads, €47

Littlewoods Ireland are no strangers to celebrity fashion collaborations (Coleen Rooney Swimwear and Fearne Cotton to name but two), but it’s safe to say that Jam, the new Autumn Winter fashion collection by Jameela Jamil, has made us sit up and take note.

Perhaps it’s the ravishing red 80’s print blouse with shoulder pads and quirky ribbon necktie (€47) or the festival-tastic Frill Sleeve Playsuit (€54), with many more items like these, the collaboration just screams “Go Buy Now”.

Chunky knits are set to really take off come autumn and this cute Paw Appliqué Jumper Dress (€74) would look great over opaque tights. The paw print doesn’t stop there though - it comes in a t-shirt version too and the office appropriate jersey pencil skirt (€27) which will tie in with next season’s ladylike trend nicely, can also be worn with a t-shirt for a weekend look.

Embodying Jameela’s signature quirky, indie style, you can check out the new collection for yourself on www.littlewoodsireland.ie .