Updated: Mon, 29 Apr 2013 17:30:00 GMT | By Steve Cook
20 bestselling men’s underwear brands

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Jockey International has nothing to do with horses and everything to do with the classic men's brief, which it credits itself with inventing. The more than 130-year-old company makes men's underwear and loungewear, licensing its apparel in more than 120 countries worldwide. Recently using the face and body of the wholesome US soccer star Tim Tebow in its publicity, Jockey prides itself on being a clean-cut underwear brand.On Bing: more about Jockey

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20 bestselling men’s underwear brandsWith Selfridges reporting sales of men’s underwear are up 28%, we reveal the UK's top 20 bestselling brandsWe reveal the top 20 bestselling brandsSteve Cook2013-04-15T16:45:002013-04-29T16:30:00 true20 bestselling men’s underwear brandsUK department store Selfridges recently revealed sales of men’s underwear have grown 28% in the last year, making it one of the stores’ best performing clothing categories.Interest has grown substantially in men’s boxers and briefs, a growth it puts down to the likes of David Beckham appearing in underwear ads wearing very little. Other factors such as women’s growing intolerance of their male partners’ saggy briefs and a continuing trend for flashing your pants above your jeans have contributed to growing sales.Richard Sanderson, menswear buying manager at Selfridges, said: “Men are becoming more conscious of what they are wearing when they take off their trousers. They want to impress their women — or their men — or just want to feel more comfortable.”In celebration of just how far men’s underwear has come, we take a look at 20 of the biggest movers and shakers in the men’s intimates market.top20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)20 bestselling men’s underwear brands - 1(©Rex Features-MSN)HanesA multibillion dollar company, Hanes is one of the world’s largest suppliers of men’s underwear. Founded in 1901, these days the brand reports over $4 billion of sales revenue annually. Hanes are known for producing good quality, basic pants that do what they say on the tin – no frills and no fuss. Recently the brand has developed a ‘tagless’ range, featuring label-free pants ‘because tags are annoying’.On Bing: more about HanestopHanes - 2(©Hanes)Hanes - 2(©Hanes)Hanes - 2(©Hanes)Hanes - 2(©Hanes)Hanes - 2(©Hanes)Hanes - 2(©Hanes)Hanes - 2(©Hanes)Hanes - 2(©Hanes)Hanes - 2(©Hanes)Hanes - 2(©Hanes)Hanes - 2(©Hanes)Hanes - 2(©Hanes)Hanes - 2(©Hanes)Hanes - 2(©Hanes)Fruit of the LoomOne of Hanes’ main competitors, Fruit of the Loom may be more famous for producing T-shirts but it is big in the business of pants too. Dating as far back as 1851, Fruit, famous for its fruit platter logo, is also owner of the Underoos underwear brand and is the company that ‘want to be in everyone’s drawers’.On Bing: more about Fruit of the LoomtopFruit of the Loom - 3(©Fruit of the Loom)Fruit of the Loom - 3(©Fruit of the Loom)Fruit of the Loom - 3(©Fruit of the Loom)Fruit of the Loom - 3(©Fruit of the Loom)Fruit of the Loom - 3(©Fruit of the Loom)Fruit of the Loom - 3(©Fruit of the Loom)Fruit of the Loom - 3(©Fruit of the Loom)Fruit of the Loom - 3(©Fruit of the Loom)Fruit of the Loom - 3(©Fruit of the Loom)Fruit of the Loom - 3(©Fruit of the Loom)Fruit of the Loom - 3(©Fruit of the Loom)Fruit of the Loom - 3(©Fruit of the Loom)Fruit of the Loom - 3(©Fruit of the Loom)Fruit of the Loom - 3(©Fruit of the Loom)JockeyJockey International has nothing to do with horses and everything to do with the classic men's brief, which it credits itself with inventing. The more than 130-year-old company makes men's underwear and loungewear, licensing its apparel in more than 120 countries worldwide. Recently using the face and body of the wholesome US soccer star Tim Tebow in its publicity, Jockey prides itself on being a clean-cut underwear brand.On Bing: more about JockeytopJockey - 4(©Bill Ling-Mood Board-Rex Features)Jockey - 4(©Bill Ling-Mood Board-Rex Features)Jockey - 4(©Bill Ling-Mood Board-Rex Features)Jockey - 4(©Bill Ling-Mood Board-Rex Features)Jockey - 4(©Bill Ling-Mood Board-Rex Features)Jockey - 4(©Bill Ling-Mood Board-Rex Features)Jockey - 4(©Bill Ling-Mood Board-Rex Features)Jockey - 4(©Bill Ling-Mood Board-Rex Features)Jockey - 4(©Bill Ling-Mood Board-Rex Features)Jockey - 4(©Bill Ling-Mood Board-Rex Features)Jockey - 4(©Bill Ling-Mood Board-Rex Features)Jockey - 4(©Bill Ling-Mood Board-Rex Features)Calvin KleinPerhaps the most famous maker of men’s pants the world over, Calvin Klein created the men’s underwear market as we know it. It’s thanks to Klein and ‘Marky’ Mark Wahlberg that the likes of David Beckham and Cristiano Ronaldo make millions from posing in their pants at any given opportunity. The iconic brand is currently the biggest-selling underwear brand at Selfridges.On Bing: more about Calvin KleintopCalvin Klein - 5(©Sonny Meddle-Rex Features)Calvin Klein - 5(©Sonny Meddle-Rex Features)Calvin Klein - 5(©Sonny Meddle-Rex Features)Calvin Klein - 5(©Sonny Meddle-Rex Features)Calvin Klein - 5(©Sonny Meddle-Rex Features)Calvin Klein - 5(©Sonny Meddle-Rex Features)Calvin Klein - 5(©Sonny Meddle-Rex Features)Calvin Klein - 5(©Sonny Meddle-Rex Features)Calvin Klein - 5(©Sonny Meddle-Rex Features)Calvin Klein - 5(©Sonny Meddle-Rex Features)Calvin Klein - 5(©Sonny Meddle-Rex Features)Calvin Klein - 5(©Sonny Meddle-Rex Features)Calvin Klein - 5(©Sonny Meddle-Rex Features)Calvin Klein - 5(©Sonny Meddle-Rex Features)Joe BoxerAlso known as Box-oh-Joes or BJ, Joe Boxer is credited with catapulting novelty underpants into the mainstream. Having pioneered putting smiley faces and dollar bill notes on its boxer shorts, Joe Boxer, under the guidance of founder Nicholas Graham, also added the words ‘Change Daily’ to the labels of their men’s underwear.On Bing: more about Joe BoxertopJoe Boxer - 6(©Charles Sykes-Rex Features)Joe Boxer - 6(©Charles Sykes-Rex Features)Joe Boxer - 6(©Charles Sykes-Rex Features)Joe Boxer - 6(©Charles Sykes-Rex Features)Joe Boxer - 6(©Charles Sykes-Rex Features)Joe Boxer - 6(©Charles Sykes-Rex Features)Joe Boxer - 6(©Charles Sykes-Rex Features)Joe Boxer - 6(©Charles Sykes-Rex Features)Joe Boxer - 6(©Charles Sykes-Rex Features)Joe Boxer - 6(©Charles Sykes-Rex Features)Joe Boxer - 6(©Charles Sykes-Rex Features)Joe Boxer - 6(©Charles Sykes-Rex Features)Joe Boxer - 6(©Charles Sykes-Rex Features)Joe Boxer - 6(©Charles Sykes-Rex Features)2(x)istPronounced ‘to exist’, 2(x)ist is a men’s underwear brand from New York. Popular with the kind of muscle-bound gym hunks who spend a lot of time showing off their pants, the brand produces underwear that goes by the name of The No Show Brief, The Contour Pouch Brief and The Y-Back thong, all making it clear that these are not undergarments for the shrinking violet.On Bing: more about 2(x)isttop2 x ist - 7(©Gregory Pace-BEI-Rex Features)2 x ist - 7(©Gregory Pace-BEI-Rex Features)2 x ist - 7(©Gregory Pace-BEI-Rex Features)2 x ist - 7(©Gregory Pace-BEI-Rex Features)2 x ist - 7(©Gregory Pace-BEI-Rex Features)2 x ist - 7(©Gregory Pace-BEI-Rex Features)2 x ist - 7(©Gregory Pace-BEI-Rex Features)2 x ist - 7(©Gregory Pace-BEI-Rex Features)2 x ist - 7(©Gregory Pace-BEI-Rex Features)2 x ist - 7(©Gregory Pace-BEI-Rex Features)2 x ist - 7(©Gregory Pace-BEI-Rex Features)2 x ist - 7(©Gregory Pace-BEI-Rex Features)Polo Ralph LaurenGalloping in closely behind mega designer underwear brands like Calvin Klein is Polo by Ralph Lauren. With a range of pants designed for men who intend to show off just how much they paid for their pants by flashing the heavily logoed waistband above their trousers, Polo Ralph Lauren currently sell men’s underwear to 11,000 locations worldwide.On Bing: more about Polo Ralph LaurentopPolo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Polo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Polo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Polo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Polo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Polo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Polo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Polo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Polo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Polo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Polo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Polo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Polo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Polo Ralph Lauren - 8(©SYSPEO-SIPA-Rex Features)Tommy HilfigerAiming for a similar market is Tommy Hilfiger and his patriotic pants. The pant of choice for clean-cut American college boys, Tommy Hilfiger Bodywear, which includes sales of underwear and nightwear, reported a sales growth of 9% earlier this month. Again, expect to find the Hilfiger logo being flashed above jeans on Saturday nights the world over.On Bing: more about Tommy HilfigertopTommy Hilfiger - 9(©Startraks Photo-Rex Features)Tommy Hilfiger - 9(©Startraks Photo-Rex Features)Tommy Hilfiger - 9(©Startraks Photo-Rex Features)Tommy Hilfiger - 9(©Startraks Photo-Rex Features)Tommy Hilfiger - 9(©Startraks Photo-Rex Features)Tommy Hilfiger - 9(©Startraks Photo-Rex Features)Tommy Hilfiger - 9(©Startraks Photo-Rex Features)Tommy Hilfiger - 9(©Startraks Photo-Rex Features)Tommy Hilfiger - 9(©Startraks Photo-Rex Features)Tommy Hilfiger - 9(©Startraks Photo-Rex Features)Tommy Hilfiger - 9(©Startraks Photo-Rex Features)Tommy Hilfiger - 9(©Startraks Photo-Rex Features)Tommy Hilfiger - 9(©Startraks Photo-Rex Features)Tommy Hilfiger - 9(©Startraks Photo-Rex Features)DieselDiesel’s Intimate range fuses hot European style underwear shapes with confidant colour and a retro, playful aesthetic that’s perfect for its young, fashion-obsessed customer. The brand’s underwear features colourful stripes, vintage Hawaiian prints and bold colour blocking. Mast Industries, who license Diesel Intimates, also produce underwear for Abercrombie & Fitch and Victoria’s Secret, two of the world’s most successful underwear brands.On Bing: more about Diesel underwear  topDiesel - 10(©Diesel)Diesel - 10(©Diesel)Diesel - 10(©Diesel)Diesel - 10(©Diesel)Diesel - 10(©Diesel)Diesel - 10(©Diesel)Diesel - 10(©Diesel)Diesel - 10(©Diesel)Diesel - 10(©Diesel)Diesel - 10(©Diesel)Diesel - 10(©Diesel)Diesel - 10(©Diesel)Diesel - 10(©Diesel)Diesel - 10(©Diesel)Björn BorgEstablished in Sweden in the early 1990s, Björn Borg underwear is known for being young, fresh, colourful and exciting. Set up by the legendary tennis star of the same name, the Björn Borg brand also produces sportswear and fashion accessories but is most successful in the intimates market. The brand is particularly known for its racy advertising.On Bing: more about Björn Borg undeweartopBjörn Borg - 11(©Björn Borg)Björn Borg - 11(©Björn Borg)Björn Borg - 11(©Björn Borg)Björn Borg - 11(©Björn Borg)Björn Borg - 11(©Björn Borg)Björn Borg - 11(©Björn Borg)Björn Borg - 11(©Björn Borg)Björn Borg - 11(©Björn Borg)Björn Borg - 11(©Björn Borg)Björn Borg - 11(©Björn Borg)Björn Borg - 11(©Björn Borg)Björn Borg - 11(©Björn Borg)Björn Borg - 11(©Björn Borg)Björn Borg - 11(©Björn Borg)Emporio ArmaniHaving employed the bodies of David Beckham, Cristiano Ronaldo and Rafael Nadal to promote its underpants in recent years, Armani knows the power of celebrity endorsement. Selfridges reported a 50% rise in sales of men’s white briefs in 2009 after Beckham posed in his on Armani billboards, while retailers report that sales of Emporio Armani pants are second only to those of Calvin Klein.On Bing: more about Emporio ArmanitopEmporio Armani - 12(©Sipa Press-Rex Features)Emporio Armani - 12(©Sipa Press-Rex Features)Emporio Armani - 12(©Sipa Press-Rex Features)Emporio Armani - 12(©Sipa Press-Rex Features)Emporio Armani - 12(©Sipa Press-Rex Features)Emporio Armani - 12(©Sipa Press-Rex Features)Emporio Armani - 12(©Sipa Press-Rex Features)Emporio Armani - 12(©Sipa Press-Rex Features)Emporio Armani - 12(©Sipa Press-Rex Features)Emporio Armani - 12(©Sipa Press-Rex Features)Emporio Armani - 12(©Sipa Press-Rex Features)Emporio Armani - 12(©Sipa Press-Rex Features)Dolce & GabbanaHaving enlisted the entire Italian football team to pose in their underwear, Dolce & Gabbana have cottoned on to the fact that if you want to increase sales of your underwear you have to get a famous face to put them on. Sales were so good after the original 2006 campaign featuring soccer stars in their underwear that D&G recreated it in 2010 with newer faces.On Bing: more about Dolce & GabbanatopDolce & Gabbana - 13(©Olycom SPA-Rex Features)Dolce & Gabbana - 13(©Olycom SPA-Rex Features)Dolce & Gabbana - 13(©Olycom SPA-Rex Features)Dolce & Gabbana - 13(©Olycom SPA-Rex Features)Dolce & Gabbana - 13(©Olycom SPA-Rex Features)Dolce & Gabbana - 13(©Olycom SPA-Rex Features)Dolce & Gabbana - 13(©Olycom SPA-Rex Features)Dolce & Gabbana - 13(©Olycom SPA-Rex Features)Dolce & Gabbana - 13(©Olycom SPA-Rex Features)Dolce & Gabbana - 13(©Olycom SPA-Rex Features)Dolce & Gabbana - 13(©Olycom SPA-Rex Features)Dolce & Gabbana - 13(©Olycom SPA-Rex Features)Dolce & Gabbana - 13(©Olycom SPA-Rex Features)Dolce & Gabbana - 13(©Olycom SPA-Rex Features)David Beckham for H&MSelfridges put  its recent increased sales of men’s underwear down to the Beckham effect. Since David first created a range of bodywear for H&M in 2012, the market has been saturated with fresh new interest in the men’s pants market – H&M reported a 3% rise in sales of its men’s underwear. Now into his second season of creating a range for the group, the Beckham effect is translating into other brands.On Bing: more about David Beckham for H&MtopDavid Beckham for H&M - 14(©H&M-Rex Features)David Beckham for H&M - 14(©H&M-Rex Features)David Beckham for H&M - 14(©H&M-Rex Features)David Beckham for H&M - 14(©H&M-Rex Features)David Beckham for H&M - 14(©H&M-Rex Features)David Beckham for H&M - 14(©H&M-Rex Features)David Beckham for H&M - 14(©H&M-Rex Features)David Beckham for H&M - 14(©H&M-Rex Features)David Beckham for H&M - 14(©H&M-Rex Features)David Beckham for H&M - 14(©H&M-Rex Features)David Beckham for H&M - 14(©H&M-Rex Features)David Beckham for H&M - 14(©H&M-Rex Features)aussieBumAussie Bum is as Australian as Neighbours and the Minogues. Founded by director Sean Ashby in 2001 when he couldn’t find the style of nylon swimming trunks he grew up with, Aussie Bum has grown into a multi-million dollar global enterprise, employing over 35 people, manufacturing over 150 different styles of products and doubling in size each year since its founding. The brand has succeeded in bringing back the classic Speedo-style ‘Aussie cossie’ and introduced new styles such as the Wonderjock – pants designed to ‘lift and enhance’ a man’s package by pushing it up instead of down.On Bing: more about Aussie BumtopaussieBum - 15(©aussieBum)aussieBum - 15(©aussieBum)aussieBum - 15(©aussieBum)aussieBum - 15(©aussieBum)aussieBum - 15(©aussieBum)aussieBum - 15(©aussieBum)aussieBum - 15(©aussieBum)aussieBum - 15(©aussieBum)aussieBum - 15(©aussieBum)aussieBum - 15(©aussieBum)aussieBum - 15(©aussieBum)aussieBum - 15(©aussieBum)aussieBum - 15(©aussieBum)aussieBum - 15(©aussieBum)VersaceAs of December 2012, Versace brought the manufacturing of its men’s underwear and beachwear lines in-house, a sure-fire sign that this is a growing commercial area. Featuring bright colours and prints in keeping with the brand’s image, Versace underwear is as bold and sexy as Versace mainline apparel. Check out the spring/summer 2013 advertising campaign featuring male model Ryan Barrett as a modern-day Egyptian god.On Bing: more about VersacetopVersace - 16(©Olycom SPA-Rex Features)Versace - 16(©Olycom SPA-Rex Features)Versace - 16(©Olycom SPA-Rex Features)Versace - 16(©Olycom SPA-Rex Features)Versace - 16(©Olycom SPA-Rex Features)Versace - 16(©Olycom SPA-Rex Features)Versace - 16(©Olycom SPA-Rex Features)Versace - 16(©Olycom SPA-Rex Features)Versace - 16(©Olycom SPA-Rex Features)Versace - 16(©Olycom SPA-Rex Features)Versace - 16(©Olycom SPA-Rex Features)Versace - 16(©Olycom SPA-Rex Features)Versace - 16(©Olycom SPA-Rex Features)Versace - 16(©Olycom SPA-Rex Features)Abercrombie & FitchThink of Abercrombie & Fitch and it isn’t so much clothing as half-naked bodies that springs to mind, meaning underwear is big business for this American-based brand. The multibillion dollar company specialises in boxers for its men’s underwear collections (so much so that male staff on A&F’s private jet are reportedly ordered to wear only boxer-style underwear under their jeans during flights).On Bing: more about Abercrombie & FitchtopAbercrombie & Fitch - 17(©Sipa Press-Rex Features)Abercrombie & Fitch - 17(©Sipa Press-Rex Features)Abercrombie & Fitch - 17(©Sipa Press-Rex Features)Abercrombie & Fitch - 17(©Sipa Press-Rex Features)Abercrombie & Fitch - 17(©Sipa Press-Rex Features)Abercrombie & Fitch - 17(©Sipa Press-Rex Features)Abercrombie & Fitch - 17(©Sipa Press-Rex Features)Abercrombie & Fitch - 17(©Sipa Press-Rex Features)Abercrombie & Fitch - 17(©Sipa Press-Rex Features)Abercrombie & Fitch - 17(©Sipa Press-Rex Features)Abercrombie & Fitch - 17(©Sipa Press-Rex Features)Abercrombie & Fitch - 17(©Sipa Press-Rex Features)Abercrombie & Fitch - 17(©Sipa Press-Rex Features)Abercrombie & Fitch - 17(©Sipa Press-Rex Features)GapFor superior fit and classic designs, head to the underwear department at your local Gap store. As well as its classic white and grey basics, Gap has also introduced brightly coloured patterns, including stripes and checks, on its boxer briefs in recent seasons. Its cotton boxers, however, in a range of styles from classic white to anchor prints, are its standout men’s underwear styles.On Bing: more about GaptopGap - 18(©Gap)Gap - 18(©Gap)Gap - 18(©Gap)Gap - 18(©Gap)Gap - 18(©Gap)Gap - 18(©Gap)Gap - 18(©Gap)Gap - 18(©Gap)Gap - 18(©Gap)Gap - 18(©Gap)Gap - 18(©Gap)Gap - 18(©Gap)Gap - 18(©Gap)Gap - 18(©Gap)Marks & SpencerGood old Marks & Spencer. It isn’t just sexy ‘intimates’ brands doing big business in men’s underwear these days – sales of men’s briefs have soared at the high street behemoth in recent years. And it seems, for M&S’ male customers at least, the smaller the better, with the store reporting that small briefs have seen the biggest rise in sales.On Bing: more about Marks & SpencertopMarks & Spencer - 19(©Ray Tang-Rex Features)Marks & Spencer - 19(©Ray Tang-Rex Features)Marks & Spencer - 19(©Ray Tang-Rex Features)Marks & Spencer - 19(©Ray Tang-Rex Features)Marks & Spencer - 19(©Ray Tang-Rex Features)Marks & Spencer - 19(©Ray Tang-Rex Features)Marks & Spencer - 19(©Ray Tang-Rex Features)Marks & Spencer - 19(©Ray Tang-Rex Features)Marks & Spencer - 19(©Ray Tang-Rex Features)Marks & Spencer - 19(©Ray Tang-Rex Features)Marks & Spencer - 19(©Ray Tang-Rex Features)Marks & Spencer - 19(©Ray Tang-Rex Features)Marks & Spencer - 19(©Ray Tang-Rex Features)Marks & Spencer - 19(©Ray Tang-Rex Features)SunspelThe second-biggest-selling men’s underwear brand at Selfridges, Sunspel is a heritage brand that has been making underwear since 1860. In 1947 it became the first brand to introduce boxer shorts to the market, and the brand now includes boxer briefs, T-shirts and vests. Sunspel was also responsible for making Daniel Craig’s T-shirts for all three of his Bond movies.On Bing: more about SunspeltopSunspel - 20(©Sunspel)Sunspel - 20(©Sunspel)Sunspel - 20(©Sunspel)Sunspel - 20(©Sunspel)Sunspel - 20(©Sunspel)Sunspel - 20(©Sunspel)Sunspel - 20(©Sunspel)Sunspel - 20(©Sunspel)Sunspel - 20(©Sunspel)Sunspel - 20(©Sunspel)Sunspel - 20(©Sunspel)Sunspel - 20(©Sunspel)Sunspel - 20(©Sunspel)Sunspel - 20(©Sunspel)BVDFounded in 1876, BVD is one of the oldest men’s underwear brands in the United States and is internationally known for offering classic styles and premium comfort. BVD reached the height of its popularity when the Olympic swimmer Johnny Weissmuller, who went on to become the most famous Tarzan in movies ever, was hired as a model and representative in 1929. Currently owned by Fruit of The Loom, these days BVD utilises soft cotton fabrics for a form-fitting, classic fit.On Bing: more about BVDGone are the days of men only getting underwear as gifts at Christmas. In an age of male grooming, men are no longer prepared to accept chafing, threadbare pants as their lot and are putting as much thought into their undergarments as to their main wardrobe. As Selfridges’ Richard Sanderson points out: “A huge deal of research goes into a pair of pants.”topBVD - 21(©SNAP-Rex Features)BVD - 21(©SNAP-Rex Features)BVD - 21(©SNAP-Rex Features)BVD - 21(©SNAP-Rex Features)BVD - 21(©SNAP-Rex Features)BVD - 21(©SNAP-Rex Features)BVD - 21(©SNAP-Rex Features)BVD - 21(©SNAP-Rex Features)BVD - 21(©SNAP-Rex Features)BVD - 21(©SNAP-Rex Features)BVD - 21(©SNAP-Rex Features)BVD - 21(©SNAP-Rex Features)BVD - 21(©SNAP-Rex Features)BVD - 21(©SNAP-Rex Features)

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